diplomsko delo
Kaja Polajnar (Author), Vida Zei (Mentor), Miro Kline (Co-mentor)

Abstract

Mentalna reprezentacija tržne znamke

Keywords

Potrošniki;Blagovne znamke;Oblikovanje blagovne znamke;Psihološki vidik;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Polajnar]
UDC: 339.138(043.2)
COBISS: 30576221 Link will open in a new window
Views: 1001
Downloads: 144
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Consumers;Trademarks;Branding (Marketing);Psychological aspects;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 49 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 1462307
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