diplomsko delo
Ada Glažar (Author), Zlatko Jančič (Mentor), Andrej Škerlep (Co-mentor)

Abstract

Arhetip junaka v tržnih znamkah

Keywords

tržne znamke;oglaševanje;simboli;Tržno komuniciranje;Blagovne znamke;Arhetip (Psihologija);

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [A. Glažar]
UDC: 339.138(043.2)
COBISS: 30471773 Link will open in a new window
Views: 810
Downloads: 271
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Marketing communication;Trademarks;Archetype (Psychology);
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 83 f.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 1462607
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