študija primera Coca-Cola
Eva Gradišnik (Author), Zlatko Jančič (Mentor)

Abstract

Skupnosti znamke in izdelki široke potrošnje

Keywords

Blagovne znamke;Potrošniki;Tržno komuniciranje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [E. Gradišnik]
UDC: 659.113(043.2)
COBISS: 32149341 Link will open in a new window
Views: 511
Downloads: 242
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Other data

Secondary language: English
Secondary keywords: Trademarks;Consumers;Marketing communication;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 50 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 1464471
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