primerjalna študija primerov Nestlé S. A. in Mlekarn Celeia, d. o. o.
Sandra Jelen (Author), Zlatko Jančič (Mentor)

Abstract

Trajnostni marketing kot sodobna alternativa poslovnega razmišljanja

Keywords

trajnostni marketing;zeleni marketing;Trajnostni razvoj;Živilska industrija;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [S. Jelen]
UDC: 339.138:502.131.1(043.2)
COBISS: 32151901 Link will open in a new window
Views: 1016
Downloads: 348
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Sustainable development;Food industry;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 63 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;mathematics;natural sciences;naravoslovne vede;matematika;the environment and its protection;varstvo okolja;
ID: 1464678
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