Abstract
Članek raziskuje naravo strateškega komuniciranja, ki je opredeljeno kot načrtna uporaba komuniciranja s strani organizacije za izpolnitev njenega poslanstva. Z razvojem, izvedbo in ocenjevanjem komuniciranja v organizaciji se ukvarja šest disciplin: menedžment, trženje, odnosi z javnostmi, strokovno komuniciranje, politično komuniciranje in informativne oz. družbeno-trženjske kampanje. Prispevek obravnava tudi naravo izraza strateški in predstavi ključne vidike komuniciranja. Deloma temelji na prispevkih avtorjev in drugih sodelujočih na okrogli mizi Mednarodnega komunikološkega združenja (ICA) maja leta 2005 v New Yorku.
Keywords
Komuniciranje;Komunikacijsko upravljanje;Komunikacijski modeli;Teorija komuniciranja;Odnosi z javnostmi;
Data
Language: |
Slovenian |
Year of publishing: |
2008 |
Typology: |
1.01 - Original Scientific Article |
Organization: |
UL FDV - Faculty of Social Sciences |
Publisher: |
Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani |
UDC: |
659.4:005.57 |
COBISS: |
28029533
|
ISSN: |
0040-3598 |
Parent publication: |
Teorija in praksa
|
Views: |
564 |
Downloads: |
108 |
Average score: |
0 (0 votes) |
Metadata: |
|
Other data
Secondary language: |
English |
Secondary title: |
Defining strategic communications |
Secondary abstract: |
This article explores the nature of strategic communication, which is defined as the systematic use of communication by the organization to fulfill its mission. With the development, implementation and evaluation of communication within the organization is engaged six disciplines: management, marketing, public relations, technical communication, political communication and information oz. social-marketing campaign. Article also discussed the nature of the term "strategic" and present key aspects of communication. Partly based on the authors and other participants contributions at the International Communication Association (ICA) roundtable in May 2005 in New York. |
Secondary keywords: |
Communication;Communication management;Communication model;Communication theory;Public relations; |
URN: |
URN:NBN:SI |
Type (COBISS): |
Not categorized |
Pages: |
str. 628-662 |
Volume: |
ǂLetn. ǂ45 |
Issue: |
ǂšt. ǂ6 |
Chronology: |
nov.-dec. 2008 |
Keywords (UDC): |
applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;public relations (pr);odnosi z javnostmi;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management operations;direction;postopki menedžmenta;usmeritev; |
ID: |
1469679 |