Informacijske rešitve digitalnega marketinga na primeru podjetja Kompetentnost d. o. o.

diplomsko delo

Urška Lopert (Author), Dijana Močnik (Mentor)

Abstract

V diplomskem delu smo predstavili pojem digitalnega marketinga. Opisali smo prednosti in slabosti tovrstnega načina oglaševanja ter podali različne strategije digitalnega marketinga, ki jih uporabljajo podjetja za oglaševanje preko spleta. Za lažje razumevanje smo diplomsko nalogo pisali na primeru podjetja, ki se ukvarja z digitalnim marketingom. Prikazali smo kako v podjetju oglašujejo preko spleta, kakšne strategije uporabljajo in katere so najbolj učinkovite. Pripravili smo tudi prodajni lijak za stranko podjetja, v katerem so prikazane strategije digitalnega marketinga, ki so se v podjetju uporabile za večjo učinkovitost poslovanja. Uporabljene strategije iz prodajnega lijaka smo v empiričnem delu tudi analizirali in predstavili.

Keywords

digitalni marketing;prodajni lijak;merjenje uspešnosti digitalnega marketinga;informacijske rešitve;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[U. Lopert]
UDC:	659.2:004(043.2)
COBISS:	103286787
Views:	89
Downloads:	15
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Digital marketing information solutions in the case of company Kompetentnost d. o. o.
Secondary abstract:	In the thesis, we have presented the concept of digital marketing. We have described the advantages and disadvantages of this type of advertising and presented the different digital marketing strategies used by online advertising companies. To make it easier to understand, we have written the thesis using the example of a company that deals with digital marketing. We have showed how the company advertises online, what strategies it uses and which ones are most effective. We also created a sales funnel for the company's customer, showing the digital marketing strategies used in the company to increase business efficiency. In the empirical part, the strategies used from the sales funnel were also analyzed and presented.
Secondary keywords:	digital marketing;sales funnel;measuring digital marketing performance;information solutions;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (X, 53 f.))
ID:	14709931