diplomska naloga
Bernard Osvald (Author), Armand Faganel (Mentor)

Abstract

Sponzoriranje kot strateška odločitev podjetja

Keywords

sponzorstvo;donatorstvo;zavedanje;imidž;sponzorska pogodba;učinkovitost sponzorstva;tržno komuniciranje;diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [B. Osvald]
UDC: 339.138:65.01(043.2)
COBISS: 1821911 Link will open in a new window
Views: 3416
Downloads: 89
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Diplomska dela, Fakulteta za management
Pages: V, 45 str.
ID: 1489944