diplomsko delo
Aleksandra Majerič (Author), Igor Hribar (Mentor)

Abstract

Pomen blagovne znamke pri uvajanju novega izdelka na trg

Keywords

blagovna znamka;izdelki;pozicioniranje;raziskava trga;tržni delež;konkurenca;cene;odjemallci;trženjski splet;diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [A. Majerič]
UDC: 339.138:658.6(043.2)
COBISS: 2319575 Link will open in a new window
Views: 4702
Downloads: 170
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Diplomska dela, Fakulteta za management
Pages: IX, 43 str. + pril.
ID: 1490706