diplomska naloga
Mateja Ambrožič (Author), Armand Faganel (Mentor)

Abstract

Zaznavanje in strateška vrednost trgovske znamke

Keywords

trgovina;kupci;trgovske blagovne znamke;identiteta;pozicioniranje;Spar;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [M. Ambrožič]
UDC: 658.626(043.2)
COBISS: 4047319 Link will open in a new window
Views: 3179
Downloads: 101
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VI, 39 str. + pril.
ID: 1492225