ǂThe ǂinfluence and application of social media in the fashion industry

bachelor's thesis

Ivana Ljumovič (Author), Ivana Ljumovič (Author), Bruno Završnik (Mentor), Bruno Završnik (Mentor)

Abstract

Social media marketing proved to be advantageous to all industries. If we consider the huge number of users on social networks and all the advantages they have, as well as their popularity, the fact arises that these networks provide significant business opportunities, i.e., contain great business potential, which they can use if they properly establish communication and advertising through these networks. Nowadays, fashion businesses are investing more time and resources into crafting social media strategies that will further customer loyalty, spread advertising messages, and raise brand awareness. Besides that, social media has a significant impact when it comes to advertising, spreading information, promoting, and selling brands. Social media platforms, such as Instagram, Facebook, YouTube, and Pinterest, are the most popular place for posting and advertising different content. Fashion is an exciting area of constant dynamic changes, and brands need to adapt to it, fashion companies cannot afford to ignore social media. This implies the importance of social media and how fashion firms can use it to their advantage. In conclusion, social media does not replace traditional media, but it does offer consumers pioneering way to interact with the brands they love. Without a doubt, digital media is the latest fashion trend in today's world, and we have every reason to believe in its strength and impact. It is an efficient and effective platform in terms of creating fashion trends and influencers, building brand recognition, and thus being accessible to both existing and potential buyers.

Keywords

marketing;digitalni marketing;modna industrija;vedenje porabnikov;družbena omrežja;Instagram;

Data

Language:	English
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	I. Ljumović
UDC:	339.13:004
COBISS:	118057219
Views:	12
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Vpliv in uporaba družbenih omrežij v modni industiji
Secondary abstract:	Trženje v družbenih medijih se je izkazalo za koristno za vse panoge. Če upoštevamo veliko število uporabnikov družbenih omrežij in vse njihove prednosti ter njihovo priljubljenost, ugotovimo, da ta omrežja ponujajo pomembne poslovne priložnosti, tj. vsebujejo velik poslovni potencial, ki ga lahko uporabijo, če ustrezno vzpostavijo komunikacijo in oglaševanje prek teh omrežij. Dandanes modna podjetja vlagajo več časa in sredstev v oblikovanje strategij družabnih medijev, ki povečujejo zvestobo strank, širijo oglaševalska sporočila in ozaveščajo o blagovni znamki. Poleg tega imajo družbeni mediji velik vpliv na oglaševanje, širjenje informacij, promocijo in prodajo blagovnih znamk. Družabni mediji, kot so Instagram, Facebook, YouTube in Pinterest, so najbolj priljubljene platforme za objavljanje in oglaševanje različnih vsebin. Moda je vznemirljivo področje nenehnih dinamičnih sprememb in blagovne znamke se mu morajo prilagajati, zaradi tega si modna podjetja ne morejo privoščiti, da bi prezrla družbene medije. Tukaj se lepo vidi pomembnost družbenih medijev in kako jih lahko modna podjetja izkoristijo v svojo korist. Družbeni mediji ne nadomeščajo tradicionalnih medijev, vendar potrošnikom ponujajo pionirski način interakcije z blagovnimi znamkami, ki jih imajo radi. Digitalni mediji so nedvomno najnovejši modni trend v današnjem svetu in upravičeno verjamemo v njihovo moč in vpliv. Le ti so učinkovita in uspešna platforma za ustvarjanje modnih trendov in vplivnežev, gradnjo prepoznavnosti blagovne znamke ter dostopnost obstoječim in potencialnim kupcem.
Secondary keywords:	marketing družbenih omrežij;modni marketing;digitalni marketing;modna industrija;strategija družbenih medijev;Instagram;obnašanje strank;družbena omrežja;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	43 str., 7 str. pril.
ID:	15104302