diplomsko delo
Vanja Kovačević (Author), Miha Marič (Mentor)

Abstract

Ustanovitev podjetja je ena izmed izjemno pozitivnih priložnosti za vsakega posameznika, ki ima ambicije postati uspešen podjetnik. Vstop v svet podjetništva je odločitev, ki jo v večini primerov spremljajo tudi tveganja. Skozi pripravo poslovnega načrta bomo raziskali, ali je naša podjetniška ideja prvi korak na poti k uspešnemu samostojnemu podjetništvu. Vsebina je razdeljena na teoretični del, v katerem smo na osnovi domače in tuje literature opredelili ključne pojme, katerih razumevanje je pomembno pri pisanju poslovnega načrta. Empirični del je namenjen rezultatom anketnega vprašalnika, s katerim smo odgovorili na raziskovalna vprašanja in preverili zastavljene hipoteze. Rezultati raziskave so pokazali, da lastniki psov uporabljajo storitve salonov za nego psov. Najpomembnejša merila, na osnovi katerih se odločajo za izbiro salona, so kakovost storitve, odnos do strank in lokacije. Lastniki psov se za salon najpogosteje odločajo na osnovi priporočil prijateljev in znancev. Rezultate, pridobljene s pomočjo anketnega vprašalnika, smo uporabili kot smernice pri izdelavi poslovnega načrta.

Keywords

poslovni načrt;podjetništvo;nega psov;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [V. Kovačević]
UDC: 331.1
COBISS: 122414083 Link will open in a new window
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Downloads: 1
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Other data

Secondary language: English
Secondary title: Business plan for the establishment of the ARKI Dog Care Salon
Secondary abstract: Establishing a company is a highly positive opportunity for any individual with the ambition of becoming a successful entrepreneur. Entry into the world of entrepreneurship is a decision that is usually accompanied by risks. By preparing a business plan, we will examine whether our entrepreneurial idea is the first step towards a successful sole proprietorship. The thesis is divided into a theoretical part, in which we defined the key concepts based on domestic and foreign literature; understanding these concepts is crucial for writing a business plan. The empirical part is dedicated to the results of the survey questionnaire, which was used to answer the research questions and test the proposed hypotheses. The survey results have shown that dog owners use the services of dog grooming salons. The most important criteria for choosing a salon are the quality of services, the attitude towards clients, and location. Dog owners most often choose a salon based on the recommendations of their friends or acquaintances. The results obtained with the survey questionnaire were used as guidelines for creating a business plan.
Secondary keywords: business plan;entrepreneurship;dog grooming;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: VI, 49 f.
ID: 16195627
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