magistrsko delo
Lucija Filipič (Author), Vesna Žabkar (Mentor), Irena Vida (Thesis defence commission member), Tomaž Kolar (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;blagovne znamke;Starbucks;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Filipič]
UDC: 366
COBISS: 116253699 Link will open in a new window
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Downloads: 0
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Other data

Secondary language: English
Secondary title: Slovenian consumers' perception of the Starbucks brand prior to their market entry
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;brands;Starbucks;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 68, 9 str.
ID: 16215968
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