Upravljanje blagovne znamke letal podjetja Pipistrel d. o. o.

diplomsko delo

Aleš Korošec (Author), Goran Vukovič (Mentor), Alenka Brezavšček (Co-mentor)

Abstract

Podjetja, ki proizvajajo različne vrste letal, se pri uveljavljanju blagovne znamke na trgu soočajo z različnimi izzivi ter notranjimi in zunanjimi dejavniki, ki pomembno vplivajo na njihovo uspešnost. V nalogi je definirana blagovna znamka letal podjetja Pipistrel d. o. o. in prikaz problemov, ki se pojavljajo pri prodaji njihovih produktov na domačem in tujem trgu. V nalogi je opis poslovnega okolja, marketinga, pravnih podlag in kadrovskih zadev v podjetju, kar predstavlja osnovo za raziskovalni del naloge. V raziskovalnem delu smo ugotavljali, kakšne so dejanske zaznave zaposlenih v zvezi z vplivom posameznih notranjih in zunanjih dejavnikov na uspešnost uveljavljanja blagovne znamke. Rezultati raziskave so pokazali, da je več pozornosti potrebno posvetiti notranjim dejavnikom, na katere ima predvsem vodstvo podjetja večji vpliv. Pri zunanjih dejavnikih pa morajo pristojni organi države izpolniti sprejete obveze iz veljavnih predpisov. Na podlagi ugotovitev pa smo predstavili možnosti oziroma priložnosti, ki bi utegnile inovativnim podjetjem, kot je Pipistrel d. o. o., omogočiti lažjo pot do uresničitve idej.

Keywords

Blagovna znamka;inovatorstvo;letalstvo;znamčenje;marketing;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[A. Korošec]
UDC:	659.1
COBISS:	126605315
Views:	1
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Branding of the Pipistrel company
Secondary abstract:	Aircraft companies are facing various challenges in form of internal and external factors, that have a significant impact on the success of establishing their brand on the market. In this dissertation we define the Pipistrel ltd aircraft brand and address problems that arise when selling their products on domestic and foreign markets. Our dissertation contains a view of the business environment, marketing, legal foundations and human resources in the company, which form the basis for the research part of the dissertation. In the research we analyze what level of importance would employees ascribe to the individual external factor when it comes to evaluating the success of Pipistrel company on the market. The results show that overall more attention is paid to internal factors where company's management has more influence. In the case of external factors, the competent state authorities fulfill the accepted obligations from the applicable regulations. Based on the findings, we present possibilities and opportunities that could enable innovative companies like Pipistrel ltd. find an easier way to realize their ideas.
Secondary keywords:	Blagovne znamke;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	VI, 72 str.
ID:	16267144