Digitalizacija prodaje športnih oblačil

diplomsko delo

Jaka Bochl (Author), Uroš Rajkovič (Mentor), Mirjana Kljajić Borštnar (Co-mentor)

Abstract

Obravnavamo problematiko reševanja potreb potrošniške družbe, ki vse bolj strmi k unikatnim, okolju prijaznim, a vseeno modernim izdelkom ali storitvam. Rešitev smo našli v novem idejnem podjetju Bullzy, v sklopu katerega bi s spletno trgovino, ki predstavlja orodje za najbolj razširjen način kupovanja, trgu predstavili izdelke iz bambusovih vlaken. Namen diplomskega dela je raziskati spletno prodajo, se seznaniti z delovanjem in postaviti spletno trgovino, ki bo hkrati funkcionalna, pregledna in tako uporabnikom kot skrbniku enostavna za uporabo. V teoretičnem delu smo s pomočjo pregleda literature opredelili pojem spletne prodaje, spletne trgovine in preučili sisteme za upravljanje spletnih vsebin, navedli vrste platform in se bolj podrobno seznanili z delovanjem platforme WordPress. V praktičnem delu pa smo na osnovi pridobljenih znanj postavili spletno trgovino za idejno podjetje Bullzy, ki bo ponujalo nakup športnih oblačil iz bambusovih vlaken. Spletno trgovino smo izdelali na lokalnem strežniku XAMPP, v platformi WordPress, v sklopu katere smo v nadzorni plošči namestili sistem, izbrali želeno temo in vtičnike ter s pomočjo vizije in poslanstva idejnega podjetja oblikovali vsebino spletne trgovine.

Keywords

spletna prodaja;spletna trgovina;blagovna znamka;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[J. Bochl]
UDC:	004.738.5
COBISS:	125575427
Views:	5
Downloads:	1
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Digitalization of sports wear sale
Secondary abstract:	We are addressing the problem of solving the needs of a consumer society, which is increasingly staring at unique, environmentally friendly but still modern products or services. The solution was found in the new company Bullzy, where we would present bamboo fibre products to the market with an online shop, which is a tool for the most widely used purchasing method. The purpose of the thesis is to explore online sales, familiarize yourself with the operation and set up an online store that will be functional, transparent and easy to use as an administrator. In the theoretical part, we defined the concept of online sales, online shops and examined web content management systems, listed types of platforms and became more detailed about the functioning of the WordPress platform through a literature review. In practical work, on the basis of the knowledge gained, we set up an online shop for the idea company Bullzy, which will offer the purchase of sportswear from bamboo fibers. The online store was created on the XAMPP local server, on the WordPress platform, in which we installed the system in the control panel, selected the desired theme and plug-ins, and with the help of the vision and mission of the conceptual company we designed the content of the online store.
Secondary keywords:	online sales;online store;WordPress;brand;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	VI, 47 f.
ID:	16308963