Analiza strategije rasti družinskega podjetja

diplomsko delo

Julija Kotnik (Author), Karin Širec (Mentor)

Abstract

Podjetništvo opredelimo kot dejavnost ustvarjanja podjetja oziroma več podjetij ob prevzemanju vseh možnih tveganj na tej poti z upanjem na dobiček (Oberlo.com, 2022). Med eno izmed najbolj pomembnih vrst podjetništva spada družinsko podjetništvo. Družinsko podjetje povezuje dve pomembni besedi; družino in posel. To je tudi najpomembnejša oblika poslovanja na svetu, ta se pa od drugih razlikuje po lastništvu v družini, družinskih članih z vplivnimi poslovnimi vlogami in poslovnem potencialu. Družinska podjetja so danes najstarejša in imajo najvišjo tradicijo (Jeraj, 2020). V družinskem podjetništvu obstajajo tako prednosti kot tudi slabosti. Ena izmed največjih prednosti je zagotovo predanost družinskih članov poslu in organizaciji. Kot največjo slabost pa bi izpostavili predvsem vpliv čustev v poslu. V diplomski nalogi smo pojasnili tudi pomen podjetništva nasploh in družinskega podjetništva za nacionalno gospodarstvo. Opredelili smo rast in razvoj podjetja in opisali probleme na poti rasti ter pogoje za rast podjetja. V nadaljevanju smo podrobno predstavile možne strategije rasti ter uvrstili izbrano podjetje v generično strategijo rasti. Prikazali smo tudi finančne kazalnike za izbrano podjetje, ki so pomembni za rast podjetja in sicer prihodke, dobiček, sredstva, dodano vrednost na zaposlenega in povprečno število zaposlenih. Osredotočili smo se na podjetje Satler okna in vrata d. o. o. in ga primerjali s tremi konkurenti v panogi C 22.230 PROIZVODNJA IZDELKOV IZ PLASTIČNIH MAS ZA GRADBENIŠTVO. Za primerjavo smo izbrali konkurenčna podjetja: Cugelj PVC in ALU okna d. o. o., Hancman d. o. o. in Roletarstvo Bayer d. o. o..

Keywords

podjetništvo;družinsko podjetništvo;rast podjetja;razvoj podjetja;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	J. Kotnik
UDC:	334.722.24
COBISS:	128079619
Views:	1
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysing the growth strategy of a family business
Secondary abstract:	Entrepreneurship is defined as the activity of creating a company or several companies while assuming all possible risks along the way with the hope of profit (Oberlo.com, 2022). One of the most important types of entrepreneurship is family entrepreneurship. Family business combines two important words; family and business. It is also the most important form of business in the world, and it differs from others in terms of family ownership, family members with influential business roles and business potential. Today, family businesses are the oldest and have the highest tradition (Jeraj, 2020). There are both advantages and disadvantages to being a family business. One of the biggest advantages is certainly the dedication of family members to the business and organization. The biggest weakness would be the influence of emotions in business. In the diploma thesis, we also explained the importance of entrepreneurship in general and family entrepreneurship for the national economy. We defined the growth and development of the company and described the problems on the way to growth and the conditions for the growth of the company. In the following, we presented the possible growth strategies in detail and included the selected company in the generic growth strategy. We have also shown financial indicators for the selected company that are important for the company's growth, namely revenues, profit, assets, added value per employee and the average number of employees. We focused on the company Satler okna i vrata d. o. o. and compared it with three competitors in the branch C 22.230 PRODUCTION OF PLASTIC MASSES FOR CONSTRUCTION. For comparison, we have chosen competing companies: Cugelj PVC i ALU okna d. o. o., Hancman d. o. o. and Roletarstvo Bayer d. o. o..
Secondary keywords:	entrepreneurship;family business;family;growth;development.;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	V, 43 str.
ID:	16309942