Nativno oglaševanje na družbenih omrežjih

diplomsko delo

Lara Varga (Author), Tina Tomažič (Mentor), Jani Pavlič (Co-mentor)

Abstract

V diplomskem delu smo se ukvarjali z nativnim oglaševanjem na družbenih omrežjih. Natančneje smo raziskovali oblike nativnih oglasov na Instagramu, ki imajo veliko vlogo v oglaševalskih kampanjah. Raziskali smo, kakšna je regulativa nativnih oglasov Sloveniji, in z analizo nativnih objav na Instagramu opredelili, kakšne oblike nativnih oglasov se pojavljajo v Sloveniji. Analizirali smo objave, ki oglašujejo blagovne znamke iz prehrambne industrije v Sloveniji, natančneje živilski trgovini Spar in Lidl.

Keywords

nativno oglaševanje;Instagram;družbena omrežja;vplivneži;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[L. Varga]
UDC:	659.1:077.5(043.2)
COBISS:	140717315
Views:	99
Downloads:	26
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Native advertising on social media
Secondary abstract:	In our diploma thesis we studied native advertising on social media. We researched types of native ads on Instagram, which play a big role in advertising campaigns. We researched the regulation of native advertising in Slovenia and by analysing native social media ads on Instagram, we defined types of native ads that brands use in Slovenia. We analysed social media posts that promote brands from the food industry in Slovenia, more precisely two grocery stores, Spar and Lidl.
Secondary keywords:	native advertising;Instagram;social media;influencers;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (VI, 48 f.))
ID:	16434085