diplomsko delo
Patricija Štruc (Author), Sonja Sibila Lebe (Mentor)

Abstract

V diplomskem delu smo obravnavali eno izmed sodobnih oblik turizma, ki je v zadnjih letih doživela velik porast, glamping. Glamping je kombinacija kampiranja in luksuza ter predstavlja alternativo množičnemu turizmu. Raziskovali smo potencial razvoja tovrstne turistične ponudbe, ki uspeva tudi v Sloveniji ter predstavlja enega izmed stebrov slovenskega zelenega in trajnostno naravnanega turizma ter visokokakovostnih storitev in doživetij. V diplomskem delu smo obravnavali tudi pojma kakovost in konkurenčnost destinacije, opisali glamping ponudbo v Sloveniji in analizirali rezultate ankete o potencialu, ki ga ima glamping v Sloveniji za razvoj visokokakovostne turistične ponudbe

Keywords

turizem;glamping;turistične destinacije;kakovost;visoka kakovost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: P. Štruc
UDC: 338.48
COBISS: 136339459 Link will open in a new window
Views: 10
Downloads: 1
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Other data

Secondary language: English
Secondary title: Glamping as an opportunity for high-quality tourism development
Secondary abstract: In the diploma work, we discussed one of the contemporary forms of tourism which has experienced a significant increase in recent years: glamping. Glamping is coined of the words camping and glamour, and represents an alternative to the traditional tourism products. We researched the development potential of this tourism product that represents one of the pillars of Slovene green and sustainable tourism offer and a high-quality experience. Further, we discussed the terms quality and competitiveness of the destination, described the glamping offer in Slovenia, and analysed the results of our survey on the potential that glamping has as an asset of the high-quality tourism offer.
Secondary keywords: glamping;tourism;tourist destination;high-quality tourism;boutique tourism;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 22 str., 4 str. pril.
ID: 16567541