Primerjalna analiza tržnih potencialov dinamičnih trgov držav BRIIVC

Abstract

V sodobnem, dinamičnem času se porajajo novi obrisi gospodarske ureditve sveta, kjer vse vidnejšo vlogo dinamičnih trgov pridobivajo dežele v razvoju, predvsem Brazilija, Rusija, Indija in Kitajska (BRIC), ter druge hitro razvijajoče se dežele. Iz primerjalne raziskave, v katero smo poleg standardnih držav BRIC vključili še Indonezijo in Vietnam, jasno izhaja spoznanje o razsežnosti tržnih potencialov dinamičnih trgov BRIIVC, ki slovenskim podjetjem lahko služi kot dobra osnova za izbiro trgov ter za oblikovanje lastne strategije izhodne internacionalizacije na izbrane trge. Raziskava potrjuje spoznanja, da morajo podjetja pred vstopom na omenjene trge podrobneje spoznati pogoje za poslovanje v posameznih državah, odkriti pasti in ovire pri vstopu na lokalne trge ter se seznaniti s poslovnimi navadami, delovanjem birokracije in administracije v izbranih državah.

Keywords

trg;tržne raziskave;gospodarstvo;tuje investicije;investicije;neposredne tuje investicije;

Data

Language:	Slovenian
Year of publishing:	2011
Typology:	1.04 - Professional Article
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	Društvo ekonomistov Maribor
UDC:	339.727.22(100-773)
COBISS:	10734108
ISSN:	0547-3101
Parent publication:	Naše gospodarstvo
Views:	241
Downloads:	17
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Competitive Analysis of Market Potentials in Dynamic BRIIVC Countries
Secondary abstract:	In modern, dynamic times, a new base of the world economic order has been born, in which developing countries-especially Brazil, Russia, India, and China (BRIC)- have acquired an increasing role. Based on the comparative analysis, the market potential of the dynamic BRIC countries (to which Indonesia and Vietnam are added) becomes evident, which can serve Slovenian companies as a good basis for selection of the markets and how to formulate a strategy of export-oriented internationalization on the selected market. The research emphasizes that it is important to know the operating conditions in each country, to detect traps and barriers that represent markets, and to meet business practices, functioning bureaucracy, and administration of selected countries.
URN:	URN:NBN:SI:DOC-PBEGY5AR
Type (COBISS):	Not categorized
Pages:	str. 33-43
Volume:	Letn. 57
Issue:	št. 3/4
Chronology:	2011
ID:	1728056