Ivan Toroš (Author), Miro Kline (Author)

Abstract

Cenovna strategija v odvisnosti od moči tržne znamke

Keywords

Trženje;Cene;Blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UL FDV - Faculty of Social Sciences
Publisher: Marketing magazin
UDC: 339.138:338.5
COBISS: 29425245 Link will open in a new window
ISSN: 1408-1652
Parent publication: Akademija MM
Views: 575
Downloads: 112
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Other data

Secondary language: English
Secondary keywords: Marketing;Prices;Trademarks;
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 85-97
Volume: ǂLetn. ǂ10
Issue: ǂšt. ǂ15
Chronology: 2010
ID: 1731287
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