ǂa ǂcase study
Miha Marič (Author), Jasmina Žnidaršič (Author), Marko Ferjan (Author)

Abstract

This article presents our findings about the factors influencing educational institution's image. Based on the literature review we composed a web questionnaire which was send to all current students at University of Maribor's Faculty of Organizational Studies. Based on our research results we found out that eight factors influence educational institution's image which have various amounts of influence on the educational institutions image. The factor with the most influence is the quality of professors and of their lectures and the second most important factor is the learning content. These two factors come before all of the others in the matter of influencing the educational institutions image. Our basic recommendation is to build on these factors starting with the most important ones first.

Keywords

education;image;University of Maribor;Faculty of Organizational Sciences;Slovenia;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: Moderna organizacija
UDC: 37
COBISS: 6636051 Link will open in a new window
ISSN: 1318-5454
Parent publication: Organizacija
Views: 1091
Downloads: 84
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Other data

Secondary language: Slovenian
Secondary title: Image izobraževalne ustanove: študija primera
Secondary abstract: Članek predstavlja naše ugotovitve o dejavnikih, ki vplivajo na image izobraževalne ustanove. Na podlagi pregleda literature smo sestavili spletni vprašalnik, katerega smo poslali vsem študentom, ki trenutno študirajo na Fakulteti za organizacijske vede Univerze v Mariboru. Glede na rezultate naše raziskave smo ugotovili, da na image izobraževalne ustanove vpliva osem dejavnikov, ki pa imajo različne stopnje vpliva. Dejavnik z največ vpliva je kakovost profesorjev in njihovih predavanj, drugi najpomembnejši dejavnik pa so učne vsebine. Ta dva dejavnika sta glede vpliva na image izobraževalne ustanove pred vsemi ostalimi. Naše osnovno priporočilo je, da naj izobraževalna ustanova gradi na teh dejavnikih, začenši najprej z najpomembnejšimi.
Secondary keywords: izobraževanje;image;Univerza v Mariboru;Fakulteta za organizacijske vede;Slovenija;
URN: URN:NBN:SI
Type (COBISS): Scientific work
Pages: str. 58-65
Volume: ǂLetn. ǂ43
Issue: ǂšt. ǂ2
Chronology: 2010
DOI: 10.2478/v10051-010-0007-0
ID: 1731599
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