Tjaša Rupnik (Author), Roberto Biloslavo (Author)

Abstract

Strateški pomen marketinške kulture v živilsko predelovalni panogi Slovenije

Keywords

marketinška kultura;podjetje;uspešnost;organizacijska kultura;odnosi;živilsko predelovalna panoga;

Data

Language: Slovenian
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UP FM - Faculty of Management Koper
Publisher: Moderna organizacija
UDC: 339.138
COBISS: 3177943 Link will open in a new window
ISSN: 1318-5454
Parent publication: Organizacija
Views: 2371
Downloads: 18
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. A145-A152
Volume: ǂLetn. ǂ42
Issue: ǂšt. ǂ3
Chronology: maj/jun. 2009
ID: 1733121