magistrsko delo
Martin Košiček (Author), Mateja Bodlaj (Mentor), Irena Vida (Thesis defence commission member), Mateja Kos Koklič (Thesis defence commission member)

Abstract

Vloga vsebinskega trženja in pripovedovanja zgodb na družbenih omrežjih za majhna in srednje velika podjetja

Keywords

majhna in srednja podjetja;trženje;poslovno komuniciranje;družbena omrežja;informacijska tehnologija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Košiček]
UDC: 339.138
COBISS: 121891843 Link will open in a new window
Views: 6
Downloads: 1
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of content marketing and storytelling on social networks for small and medium enterprises
Secondary keywords: SMEs;marketing;business communication;social networks;information technology;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 70, 25 str.
ID: 17340788