Harry Beckwith
Malči Grivec (Author)

Abstract

Nevidni dotik - štirje ključi modernega marketinga

Keywords

storitve;prodaja;trženje;marketing;blagovne znamke;embalaža;recenzije;

Data

Language: Slovenian
Year of publishing:
Typology: 1.19 - Review, Book Review, Critique
Organization: UM EPF - Faculty of Economics and Business
Publisher: Društvo ekonomistov Maribor
UDC: 338.46:339.138
COBISS: 8992540 Link will open in a new window
ISSN: 0547-3101
Parent publication: Naše gospodarstvo
Views: 776
Downloads: 44
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Other data

Secondary language: English
Secondary title: Harry Beckwith
URN: URN:NBN:SI
Type (COBISS): Not categorized
Pages: str. 139-143
Volume: ǂLetn. ǂ52
Issue: ǂšt. ǂ5/6
Chronology: 2006
ID: 1741459
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