Izzivi uporabe neverjetnostih spletnih panelov v družboslovnem raziskovanju

Vasja Vehovar (Author), Gregor Čehovin (Author)

Abstract

V sodobnem družboslovnem raziskovanju se anketiranje izvaja predvsem prek spleta. Pri tem se zaradi visokih stroškov rekrutiranja enot v vzorec vse pogosteje uporabljajo spletni paneli. Gre za velike baze potencialnih anketirancev, ki so podali soglasje, da za določeno nagrado sodelujejo v različnih spletnih anketah. Večina tržnih ter določeni delež raziskav javnega sektorja sta že prešla na neverjetnostne spletne panele, ki so bistveno cenejši od anket na osnovi verjetnostnih vzorcev. Te pa na drugi strani zagotavljajo večjo točnost anketnih ocen. Članek pregleda evalvacije neverjetnostnih spletnih panelov, ilustrira tipične težave, ki pri tem nastajajo, ter predstavi smernice za presojo o njihovi uporabi.

Keywords

spletne ankete;spletni paneli;verjetnostno vzorčenje;neverjetnostno vzorčenje;točnost;pristranskost;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	1.02 - Review Article
Organization:	UL FDV - Faculty of Social Sciences
UDC:	303.523.3:[303.425:077]
COBISS:	139246339
ISSN:	0040-3598
Views:	23
Downloads:	4
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Challenges of using nonprobability online panels in social research
Secondary abstract:	In modern social science research, surveys are mainly conducted online. The high cost of recruiting units into probability-based surveys means that nonprobability online panels are used ever more often. These are large databases of potential respondents who agree to participate in various web surveys for a certain incentive. Most market research and some public sector research has already moved to nonprobability online panels that are significantly cheaper than probability-based surveys. The latter, in turn, ensure the better accuracy of survey estimates. The article reviews evaluations of nonprobability online panels, illustrates typical problems encountered, and presents guidelines for deciding whether to use them.
Secondary keywords:	web surveys;web panels;probability sampling;nonprobability sampling;accuracy;bias;Spletne ankete;Vzorčenje;
Type (COBISS):	Article
Pages:	str. 849–870, 1024
Volume:	ǂLetn. ǂ59
Issue:	ǂšt. ǂ4
Chronology:	2022
DOI:	10.51936/tip.59.4.849–870
ID:	17908343