Orodja za analitiko družbenih medijev

diplomsko delo

Sara Tratnjek (Author), Gregor Polančič (Mentor)

Abstract

V diplomskem delu so predstavljeni družbeni mediji ter orodja, ki se uporabljajo za analitiko samih družbenih medijev. Spremljanje analitike je ključnega pomena, saj s tem dobimo vpogled v več ključnih dejavnikov, ki pomagajo zagotoviti poslovni uspeh. Preko pridobljenih podatkov lahko lažje razumemo določene ciljne skupine in njeno delovanje na družbenih medijih, hkrati pa s prilaganjem vsebine in drugih dejavnikov zagotovimo večji uspeh pri doseganju zadanih ciljev. Z analizo, ki smo jo izvedli, je bilo ugotovljeno katere podatke lahko z določenimi orodji merimo in na kakšen način lahko do teh podatkov dostopamo.

Keywords

družbeni mediji;orodja;analitika;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2023
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[S. Tratnjek]
UDC:	007.5:004.774.1(043.2)
COBISS:	171611139
Views:	51
Downloads:	7
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Social media analytics tools
Secondary abstract:	This thesis presents social media and the tools used to analyse social media itself. Monitoring analytics is crucial as it provides insight into several key factors that help ensure business success. The data can help us understand specific audiences and how they engage on social media, while adjusting content and other factors can help us with assuring a greater success in achieving our goals. The analysis we have carried out has identified what data can be measured with certain tools and how this data can be accessed.
Secondary keywords:	Social media;tools;analytics;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (XI, 41 f.))
ID:	19859168