analiza primera
Andrej Glavnik (Author), Igor Perko (Mentor)

Abstract

V diplomski nalogi raziskujem uporabo umentne intelogence (UI) za izboljšanje uporabniške izkušnje pri načrtovanju in beleženju potovanj v okviru narejenega potovalnega dnevnika »Eurotrip journal«. V nalogi sem raziskoval, ali lahko umetna inteligenca pripomore k boljioši uporabniški izkušnji in ali lahko umetna inteligenca soustvarja potovalni dnevnik z optimizacijo procesa izdelave. V nalogi se osredotočam na raziskovanje napredka umetne inteligence pri izdelavi človeško podobnih besedil in slik. S pomočjo te raziskave ugotovim, da je umetna inteligenca dovolj razvita, da človeško oko njene prisotnosti ne zazna v slikah ali besedilih. V uvodnem delu naloge so opredeljeni raziskovalni problemi, poudarek pa je na razvoju edinstvene izkušnje za vsakega uporabnika potovalnega dnevnik Eurotrip journall. Cilj naloge je usmerjen v preučevanje uporabniške izkušnje potovalnega dnevnika »Eurotrip journal«, skozu katerega v diplomskem delu opravim tudi analizo primera. S pomočjo analize primera in preučitve pridobljenih rezultatov, pridobim smernice kako je potrebno izboljšati potovalni dnevnik »Eurotrip journal«, ter jih po potrebi s pomočjo umetne inteligence implementiram v potovalni dnevnik »Eurotrip journal«, za boljšo uporabniško izkušnjo. Predpostavke in omejitev se nananšajo na uporabnost umetne inteligence, prilagodljivost izdelka »Eurotrip journal« ter kokurenčnost trga. Naloga vsebuje tudi načrt raziskovanja, ki obsega analizo literature, testiranje uporabniške izkušnje, raziskovalne intervjuje ter opazovanje uporabnikov. Cilj diplomskega dela je ustvariti presonaliziran potovalni dnevnik z uporabo umetne inteligence, ter preučiti učinke umetne inteligence na uporabniško izkušnjo. V diplomskem delu si prizadevam pridobiti odgovor na vprašanje vpliva umetne inteligence na oblikovanje besedil, slik in pridobiti povratno informacijo o zadovoljstvu uporabnika ob soustvarjanju potovalnega dnevnika »Eurotrip journal«. V zaključku naloge potrdim, da uporaba umetne inteligence lahko pozitivno vpliva na izboljšanje uporabniške izkušnje in olajša proces izdelave potovalnega dnevnika »Eurotrip journal«. Diplomsko delo prispeva k razumevanju kako umetna inteligenca pomaga pri oblikovanju besedil in slik ter njen vplivu na uporabnike, kar lahko vodi do boljših in bolj prilagojenih potovalnih dnevnikov.

Keywords

umetna inteligenca;potovalni dnevnik;uporabniška izkušnja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: A. Glavnik
UDC: 004.8
COBISS: 168891395 Link will open in a new window
Views: 35
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Other data

Secondary language: English
Secondary title: Using artificial intelligence in travel journal creation: case study
Secondary abstract: In this thesis, I explore the utilization of artificial intelligence (AI) to enhance the user experience in planning and documenting journeys within the context of the "Eurotrip Journal." I investigate whether AI can contribute to an improved user experience and whether it can co-create a travel journal while optimizing the creation process. The focus of the thesis is on the advancement of AI in generating human-like text and images. Through this research, I ascertain that AI has reached a level of development where its presence in images or texts is imperceptible to the human eye. The introductory section of the thesis defines the research problems, emphasizing the development of a unique experience for each user of the "Eurotrip Journal." The goal of the thesis is directed towards studying the user experience of the "Eurotrip Journal," through which I also conduct a case analysis. By analyzing the case and studying the obtained results, I derive guidelines for improving the "Eurotrip Journal." If necessary, these guidelines are then implemented using artificial intelligence to enhance the user experience. Assumptions and limitations pertain to the utility of artificial intelligence, adaptability of the "Eurotrip Journal" product, and the competitiveness of the market. The thesis also includes a research plan encompassing literature analysis, testing of user experience, research interviews, and user observation. The aim of the thesis is to create a personalized travel journal using artificial intelligence and to examine the effects of artificial intelligence on the user experience. In the thesis, I strive to address the question of how artificial intelligence influences the generation of text and images and to gather user feedback on their satisfaction while co-creating the "Eurotrip Journal." In the conclusion of the thesis, I affirm that the use of artificial intelligence can positively impact the enhancement of the user experience and streamline the creation process of the "Eurotrip Journal." This thesis contributes to understanding how artificial intelligence aids in text and image generation and its impact on users, potentially leading to improved and more tailored travel journals.
Secondary keywords: Artificial intelligence;user experience;travel journal;Eurotrip;case study.;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 37 str., 8 str. pril.
ID: 19885850