Razvitost digitalnih kompetenc v podjetju Iskratel d. o. o.

magistrsko delo

Urša Mubi (Author), Mirjana Kljajić Borštnar (Mentor)

Abstract

V sodobnem svetu, ki ga zaznamujejo nenehne spremembe zaradi avtomatizacije, informatizacije in digitalizacije, ima informacijsko komunikacijska tehnologija (IKT) ključno vlogo. Za uspešno uporabo IKT so bistvene digitalne kompetence posameznika. Digitalne kompetence namreč predstavljajo nabor spretnosti, znanja in sposobnosti, ki so ključne za učinkovito uporabo digitalne tehnologije. Namen magistrskega dela je bil raziskati, kakšna je stopnja razvitosti in pomembnost digitalnih kompetenc zaposlenih v podjetju Iskratel d. o. o. Kranj, ugotoviti, katere kompetence so zaposleni pridobili s pomočjo programa »Brand Ambassadors« ter kako na sam razvoj digitalnih kompetenc zaposlenih vpliva medgeneracijsko sodelovanje in vpliv kadrovske strategije na uveljavljanje blagovne znamke delodajalca. Pri izdelavi magistrskega dela so bile uporabljene različne metode dela. Za pripravo teoretičnega dela je bila uporabljena metoda študije domače in tuje literature ter virov s področja digitalnih kompetenc. Za pripravo raziskovalnega dela pa je bila uporabljena metoda anketiranja. Ugotovljeno je bilo, da imajo zaposleni v preiskovanem podjetju v povprečju dobro razvite digitalne kompetence na skoraj vseh področjih. Kljub temu pa obstaja možnost za izboljšavo in nadgradnjo kompetenc zaposlenih na vseh področjih digitalnih kompetenc. Zanimivo je, da sta informacijska pismenost ter komunikacija in sodelovanje najbolj razviti kompetenci med zaposlenimi, medtem ko je kompetenca »izdelovanje digitalne vsebine« najmanj razvita digitalna kompetenca zaposlenih v preiskovanem podjetju. Program »Brand Ambassadors« ima razvidno vlogo pri razvoju digitalnih kompetenc zaposlenih, saj spodbuja uporabo družbenih omrežij, medgeneracijsko sodelovanje ter promocijo blagovne znamke delodajalca. Kljub temu pa bi se sam program lahko usmeril v izobraževanje zaposlenih med kreiranjem digitalnih vsebin.

Keywords

kompetence;digitalne kompetence;Iskratel;

Data

Language:	Slovenian
Year of publishing:	2023
Typology:	2.09 - Master's Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[U. Mubi]
UDC:	005.3
COBISS:	171519747
Views:	30
Downloads:	1
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Development of Digital Competences in company Iskratel
Secondary abstract:	In today's world, marked by the constant changes due to automation, computerization and digitalization, information and communications technology (ICT) plays a key role. Digital competencies are an essential requirement for the successful implementation of ICT. Digital competencies consist of a set of skills, knowledge, and abilities that are essential for an effective use of the digital technology. The aim of this master's thesis is to investigate the level of development and importance of digital competencies among Iskratel employees, to find out which competencies’ employees have acquired through the Brand Ambassadors' programme. Moveover, it is set to determine how the development of employees' digital competencies is influenced by intergenerational cooperation and the impact of the HR-strategy on promoting the employer brand. Various working methods were used in the elaboration of this master thesis. For the theoretical part of the work, the method of studying domestic and foreign literature and sources in the field of digital competencies was used. For the research work the survey method was used. The research has shown that, on average, employees in the company Iskratel have well-developed digital skills in almost all the areas. However, there is room for improvement and enhancement of employees' competencies in all aspects of digital competencies. Interestingly, information literacy, communication, and collaboration are the most developed competencies among employees, while the 'digital content creation' competency is the least developed one among the employees in the surveyed company. The Brand Ambassadors' programme clearly plays a vital role in developing employees' digital competencies by promoting the use of social networks, intergenerational collaboration, and employer brand promotion. However, the programme itself should in the future focus on training employees in digital content creation.
Secondary keywords:	Osnovne sposobnosti;Zaposleni;Univerzitetna in visokošolska dela;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	VIII, 73 f.
ID:	19897534