ǂA ǂtypology of user misbehaviours in the sharing economy context

Maja Golf (Author), Barbara Culiberg (Author)

Abstract

Purpose: This paper aims to examine the types of user misbehaviours in the sharing economy (SE) context. SE offers a fruitful study setting due to the scope of potential misbehaviour and the expanded role of consumers. Design/methodology/approach: The study drew on online archival data from the AirbnbHell.com website, where people share their stories about their Airbnb-related negative experiences. The authors reviewed 405 hosts’, guests’ and neighbours’ stories and coded the identified forms of misbehaviours into categories. The typology thus developed was validated in the context of the Uber Rides service. Findings: User misbehaviours in the SE context can be distinguished based on the domain in which the user role is violated and the nature of violated norms. These two conceptual distinctions delineate a four-fold typology of user misbehaviours: illegal, unprofessional, unbefitting and uncivil behaviours. Research limitations/implications: The trustworthiness of the stories could not be assessed. Practical implications The presented typology can be used as a mapping tool that facilitates detection of the full scope of misbehaviours and as a managerial tool that provides ideas for effective management of misbehaviours that correspond to each category. Originality/value: The paper presents the first empirically derived comprehensive typology of user misbehaviours in SE settings. This typology enables classification of a broad set of misbehaviours, including previously overlooked unprofessional behaviours carried out by peer-service providers. The study also puts forward a revised definition of consumer misbehaviours that encompasses the impact of misbehaviours on parties not directly involved in the SE-mediated exchange.

Keywords

trženje;delitvena ekonomija;vedenje potrošnikov;marketing;sharing economy;consumer behaviour;

Data

Language:	English
Year of publishing:	2023
Typology:	1.01 - Original Scientific Article
Organization:	UL EF - Faculty of Economics
UDC:	339.138
COBISS:	158683139
ISSN:	0309-0566
Views:	21
Downloads:	7
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary keywords:	trženje;delitvena ekonomija;vedenje potrošnikov;
Type (COBISS):	Article
Pages:	str. 111-151
Volume:	ǂVol. ǂ57
Issue:	ǂiss. ǂ13
Chronology:	2023
DOI:	10.1108/EJM-08-2021-0583
ID:	21348964