Ethical judgments in the sharing economy
when consumers misbehave, providers complain
Povzetek
The complex triadic relationships among consumers, providers, and platforms in the sharing economy have led to increasing conflicts in the interactions between the actors involved, especially when it comes to unethical behavior, such as rule breaking by consumers. This paper examines consumer misbehavior from the perspective of their peers, i.e., service providers. In two studies (an experiment and a survey, combined N = 452), we observe a significant positive effect of ethical climate and a significant negative effect of trust in consumers on providers' strictness of ethical judgments of consumer misbehavior and through this on negative word of mouth. Further, the survey results show that the relationship between the strictness of ethical judgments and negative word of mouth is only significant for providers with low or medium levels of trust in the platform. The results highlight the importance of regulating consumer misbehavior in the sharing economy.
Ključne besede
trženje;delitvena ekonomija;etika;vedenje potrošnikov;marketing;sharing economy;ethics;consumer behaviour;
Podatki
| Jezik: | Angleški jezik |
|---|---|
| Leto izida: | 2023 |
| Tipologija: | 1.01 - Izvirni znanstveni članek |
| Organizacija: | UL EF - Ekonomska fakulteta |
| UDK: | 339.138 |
| COBISS: |
141459971
|
| ISSN: | 2694-6416 |
| Št. ogledov: | 12 |
| Št. prenosov: | 4 |
| Ocena: | 0 (0 glasov) |
| Metapodatki: |
|
Ostali podatki
| Sekundarni jezik: | Slovenski jezik |
|---|---|
| Sekundarne ključne besede: | trženje;delitvena ekonomija;etika;vedenje potrošnikov; |
| Vrsta dela (COBISS): | Članek v reviji |
| Strani: | str. 517-531 |
| Letnik: | ǂVol. ǂ32 |
| Zvezek: | ǂiss. ǂ2 |
| Čas izdaje: | Apr. 2023 |
| DOI: | 10.1111/beer.12520 |
| ID: | 19461195 |
Priporočena dela:
Ethical judgments in the sharing economy
2023,
when consumers misbehave, providers complain
ǂA ǂtypology of user misbehaviours in the sharing economy context
2023,
ni podatka o podnaslovu
Segmentation of collaborative consumption consumers
2022,
social identity theory perspective
ǂThe ǂinfluence of brand sustainability on purchase intentions
2022,
ǂthe ǂmediating role of brand impressions and brand attitudes
How moment-to-moment EEG measures enhance ad effectiveness evaluation
2021,
peak emotions during branding moments as key indicators