diplomsko delo - visokošolski strokovni študij
Milenko Vukojević (Author), Manja Kitek Kuzman (Reviewer), Leon Oblak (Mentor)

Abstract

Na ciljnem trgu, kjer je veliko ponudnikov, se morajo podjetja boriti za prepoznavnost svojih izdelkov. Eden izmed načinov, s katerim lahko podjetje svojim izdelkom zagotovi prepoznavnost, je oblikovanje blagovne znamke. V podjetju Novoles d.d. smo s tem namenom uvedli blagovno znamko Syd Cross. Proces uvajanja smo okrepili s številnimi trženjskimi aktivnostmi in sestavinami tržnokomunikacijskega spleta. Posamezni ekonomski kazalci so pokazali, da smo pri tem bili uspešni.

Keywords

blagovna znamka;oblikovanje;uvajanje;trženje izdelka;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL BF - Biotechnical Faculty
Publisher: [M. Vukojević]
UDC: 339.138:674.06
COBISS: 1977737 Link will open in a new window
Views: 1167
Downloads: 319
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Other data

Secondary language: English
Secondary title: Designing and introducing the Syd Cross brand
Secondary abstract: Each company faces a competitive target market with several providers, which is why it needs to ensure the visibility of its products. One way of achieving this is to set up a brand. To this end, Novoles d.d. introduced the Syd Cross brand. The process of introducing this brand was accompanied by various marketing activities and elements of the market communication web. As shown by specific economic indicators, our goal has been achieved.
Secondary keywords: brand;designing;introducing;marketing;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo
Pages: VII, 35 f., [3] f. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;various industries;trades and crafts;razne industrije;obrti in rokodelstva;timber and woodworking industry;lesna industrija;
ID: 22056