diplomsko delo - visokošolski strokovni študij
Abstract
Na ciljnem trgu, kjer je veliko ponudnikov, se morajo podjetja boriti za prepoznavnost svojih izdelkov. Eden izmed načinov, s katerim lahko podjetje svojim izdelkom zagotovi prepoznavnost, je oblikovanje blagovne znamke. V podjetju Novoles d.d. smo s tem namenom uvedli blagovno znamko Syd Cross. Proces uvajanja smo okrepili s številnimi trženjskimi aktivnostmi in sestavinami tržnokomunikacijskega spleta. Posamezni ekonomski kazalci so pokazali, da smo pri tem bili uspešni.
Keywords
blagovna znamka;oblikovanje;uvajanje;trženje izdelka;
Data
Language: |
Slovenian |
Year of publishing: |
2011 |
Source: |
Ljubljana |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UL BF - Biotechnical Faculty |
Publisher: |
[M. Vukojević] |
UDC: |
339.138:674.06 |
COBISS: |
1977737
|
Views: |
1167 |
Downloads: |
319 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
Designing and introducing the Syd Cross brand |
Secondary abstract: |
Each company faces a competitive target market with several providers, which is why it needs to ensure the visibility of its products. One way of achieving this is to set up a brand. To this end, Novoles d.d. introduced the Syd Cross brand. The process of introducing this brand was accompanied by various marketing activities and elements of the market communication web. As shown by specific economic indicators, our goal has been achieved. |
Secondary keywords: |
brand;designing;introducing;marketing; |
Type (COBISS): |
Undergraduate thesis |
Thesis comment: |
Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo |
Pages: |
VII, 35 f., [3] f. pril. |
Keywords (UDC): |
social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;various industries;trades and crafts;razne industrije;obrti in rokodelstva;timber and woodworking industry;lesna industrija; |
ID: |
22056 |