master's thesis
Sašo Pejić (Author), Maja Makovec Brenčič (Mentor), Katja Zajc Kejžar (Thesis defence commission member), Barbara Čater (Thesis defence commission member)

Abstract

No abstract data available

Keywords

marketing;textile industry;brands;value;electronic marketing;social networks;influencers;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Pejić]
UDC: 339.138
COBISS: 171329283 Link will open in a new window
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Downloads: 2
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Other data

Secondary language: Slovenian
Secondary title: Ustvarjanje vrednosti v modni industriji s pomočjo vplivnežev
Secondary keywords: trženje;tekstilna industrija;blagovne znamke;vrednost;elektronsko trženje;družbena omrežja;vplivneži;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 54, 16 str.
ID: 22103124