Tržno razvijanje in testiranje novega izdelka

diplomski projekt

Jani Bertoncelj (Author), Manja Kitek Kuzman (Reviewer), Leon Oblak (Mentor)

Abstract

Gospodarski napredek temelji med drugim tudi na procesu razvoja novih izdelkov ter izboljševanju že obstoječih. K temu procesu lahko prispevajo tako podjetja s svojimi razvojnimi oddelki, zunanji razvojni inštituti, kot tudi vsak posameznik. Odločili smo se, da se preizkusimo v tem procesu in razvijemo nov izdelek. Cilj projekta je bil razviti novo leseno večnamensko pohištvo, ki bi ga lahko enostavno spremenili tako, da bi bilo z oblikovnega in uporabnega vidika privlačno za kupce. Z izdelkom ModiKO smo poleg naštetega želeli tudi doseči, da bi se izdelek sestavljal na zabaven, igriv način. S pomočjo ankete smo raziskali trg in potrebe po tovrstnih izdelkih. Anketa je pokazala, da zanimanje za tovrstne izdelke obstaja, vendar so potrebne nekatere spremembe. Obenem se je izkazalo, da je predvidena cena izdelka previsoka za trenutne tržne razmere na slovenskem trgu. V prihodnje bi bilo izdelek treba dodelati ter raziskati zanimanje zanj še na tujem trgu.

Keywords

razvoj izdelka;multifunkcionalno pohištvo;modularno pohištvo;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL BF - Biotechnical Faculty
Publisher:	[J. Bertoncelj]
UDC:	684.435:658.624
COBISS:	2047369
Views:	1207
Downloads:	313
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Market development and testing of a new product
Secondary abstract:	The economic growth is based also on the process of new product development, and improvement of already existing products. Businesses with their development departments, outside development institutions and also every single person can add something to this process. Having this in mind we decided to try out this process ourselves, and create a new product. The goal of this project was to develop new wooden multifunctional furniture, which could be easily changed into different forms, and was also attractive to buyers. Besides, we also wanted to make the assembly of product ModiKO's different forms fun and playful. Through market survey we determined if there was a need for this type of products. Survey shows that there is a need for this type of products; however, we have to change a few details. It has also turned out that current economic situation is not favourable to this type of products, at least not on the Slovenian market. In the future the product will have to be improved further, and perhaps it would be reasonable to make a survey of foreign markets.
Secondary keywords:	product development;multifunctional furniture;modular furniture;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo
Pages:	X, 44 f., [6] f. pril.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;industries;crafts and trades for finished or assembled articles;industrije;obrti in rokodelstva za sestavljanje in dodelavo izdelkov;furniture and allied industries;furniture manufacture;upholstery;pohištvene in podobne industrije;proizvodnja pohištva;tapetništvo;furniture;furniture design and manufacture;pohištvo;oblikovanje in izdelovanje pohištva;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;commercial organization and practice;goods;services;komercialna organizacija in praksa;blago;servisi;
ID:	22202