Analiza razvoja pohištvenega programa Kolorina

diplomsko delo - visokošolski strokovni študij

Marko Lesjak (Author), Manja Kitek Kuzman (Reviewer), Leon Oblak (Mentor)

Abstract

V zaostrenih gospodarskih razmerah je razvoj novega izdelka nujen, a negotov proces. Osnovno vodilo uspešnega poslovanja je dobro poznavanje potreb in želja kupcev. Izvajanje vseh stopenj razvoja izdelka je stabilna in varna pot k uspešni izvedbi projektov. Za pozitiven rezultat je nujno dobro in usklajeno sodelovanje lastnikov in zaposlenih. Prikazali smo konkreten potek razvoja novega pohištvenega programa KOLORINA v podjetju Garant pohištvena industrija, d. d., Polzela. Podrobno smo analizirali 2 stopnji v procesu razvoja: tehnološko-proizvodno in tržno razvijanje izdelka. Na osnovi analize smo ugotovili odstopanje od osemstopenjskega teoretičnega modela razvoja novega izdelka.

Keywords

razvoj izdelka;pohištvo;trženje;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Ljubljana
Typology:	2.11 - Undergraduate Thesis
Organization:	UL BF - Biotechnical Faculty
Publisher:	[M. Lesjak]
UDC:	684:658.624
COBISS:	2056841
Views:	1056
Downloads:	211
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	Analysis of the development of Kolorina furniture programme
Secondary abstract:	In times of fierce economic situation the development of a new product is an essential, yet insecure process. The basic rule of running a business successfully is a good knowledge of the needs and wishes of the customers. Maintaining all steps in the development of a product represents a safe and stable way towards the successful performance of projects. Good and synchronized cooperation of the owners and the employees is essential for achieving positive results. A concrete development of a new KOLORINA furniture programme at the Garant furniture industry, joint-stock company, Polzela is shown. The 2 steps, namely the technological production development and the marketing development of the product, are precisely analysed. Based on the analyses, the deviations from the 8 step theoretical model of developing a new product were dealt with.
Secondary keywords:	product development;furniture;marketing;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo
Pages:	IX, 69 f., [8] f. pril.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;industries;crafts and trades for finished or assembled articles;industrije;obrti in rokodelstva za sestavljanje in dodelavo izdelkov;furniture and allied industries;furniture manufacture;upholstery;pohištvene in podobne industrije;proizvodnja pohištva;tapetništvo;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;commercial organization and practice;goods;services;komercialna organizacija in praksa;blago;servisi;
ID:	22224