Vita Petek (Author), Marjetka Rangus (Author)

Abstract

Generation Z refers to people born in the 90s and raised in the 2000s. They have several nicknames, for example Generation 2020, the Internet Generation, Digital Natives, Screensters, and Zeds. This generation is technologically smarter than the others are and prefers to communicate via social networks. This study is about the relationship between Generation Z and wine consumption. An online survey among students was conducted to achieve this aim. The study was conducted in November and December 2020, in several Central European countries among 123 students aged 18–15 years. The results showed that the majority of respondents consider their knowledge of wines to be mediocre. Most respondents drink wine several times a month and prefer white wine. They also like to drink pure wine or wine with sweet drinks, and, when selecting a bottle of wine, taste, smell, and price are the most important factors. More than 50% of respondents buy wine at supermarkets and only 36% in wineries or wine shops. Generation Z has just begun to participate in wine tourism. As a result, their knowledge will be further upgraded and their opinions will change over the years.

Keywords

wine;wine consumption;Generation Z;wine tourism millennials;

Data

Language: English
Year of publishing:
Typology: 1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization: UM FT - Faculty of Tourism
Publisher: Univerza v Mariboru, Univerzitetna založba
UDC: 338.48
COBISS: 127888131 Link will open in a new window
Parent publication: Contemporary issues in tourism
Views: 45
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Other data

Secondary language: Slovenian
Secondary keywords: vinski turizem;generacija Z;pivske navade;
Type (COBISS): Scientific work
Pages: Str. 145-157
Chronology: 2022
ID: 22400521
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