Marketing v nogometnem klubu Velesovo

diplomsko delo

Luka Sanković (Author), Goran Vukovič (Mentor), Alenka Brezavšček (Co-mentor)

Abstract

Nogometni klub Velesovo je športna organizacija, ki skrbi za razvoj mladih nogometašev ter tekmovanja vseh selekcij v slovenskih nogometnih ligah. Poleg tega, da izvaja program nogometne šole, je klub neposredno vpet v segment marketinga. V prvem delu bomo predstavili teoretične temelje marketinga, športnega marketinga ter natančneje opisali področje sponzorstva. V nadaljevanju bomo izpostavili probleme, s katerimi se klub sooča v zadnjih obdobjih. V drugem delu smo na podlagi rezultatov anketnega vprašalnika ter usmerjenih intervjujev oblikovali predlogo, ki bi lahko pripomogla k boljšemu delovanju marketinške službe NK Velesovo. Za ključni cilj zaključnega dela smo si zadali pripraviti rešitve na področju digitalnega marketinga s poudarkom na večji prepoznavnosti kluba ter učinkovitejšem izvajanju sponzorskih aktivnosti s pomočjo spletnih platform ter povečanju vpisa mlajših otrok v nogometno šolo. Menimo, da smo dosegli vse zastavljene cilje zaključnega dela.

Keywords

Marketing v športu;sponzorstvo;digitalni marketing;

Data

Language:	Slovenian
Year of publishing:	2024
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[L. Sanković]
UDC:	658.8
COBISS:	189589763
Views:	28
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Marketing in the football club velesovo
Secondary abstract:	Football club Velesovo is a sport organisation with the primary task of developing young football players and competing in Slovenian football leagues in all age groups. In addition to the organisation of the football school program, the club is also active in marketing activities. The first part of the diploma presents the theoretic foundations of marketing, sports marketing and more specifically focuses on sponsorships. The next segment explains the problems the club has been facing in the last couple of years. Based on the results of the survey and targeted interviews, we prepared recommendations that could improve the functioning of the marketing department of Football club Velesovo. The recommendations are presented in the second part of the diploma. The final goal of the diploma was to present digital marketing solutions with emphasis on increased visibility of the club, more efficient implementation of sponsor activities on digital platforms and to increase the number of participants in the football school. We believe that we have attained all the objectives of the thesis.
Secondary keywords:	Trženje;Športna društva;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	VI, 61 f.
ID:	22420396