When the customer and the wine shelf meet

factors of ethnocentrism when selecting a bottle of wine

Vita Petek (Author), Črtomir Rozman (Author), Jasna Potočnik (Author)

Abstract

This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.

Keywords

nakup;prodaja;vino;potrošnik;vinski trg;vinska znamka;komunikacija;buying;selling;wine;consumer;wine market;wine label;communication;

Data

Language:	English
Year of publishing:	2021
Typology:	1.01 - Original Scientific Article
Organization:	UM FT - Faculty of Tourism
Publisher:	Univerza v Mariboru, Univerzitetna založba
UDC:	658.89:663.2(497.4)
COBISS:	83214595
ISSN:	2071-1050
Views:	12
Downloads:	0
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary keywords:	nakup;prodaja;vino;potrošnik;vinski trg;vinska znamka;komunikacija;
Type (COBISS):	Scientific work
Pages:	str. 1-16
Volume:	ǂVol. ǂ13
Issue:	ǂiss. ǂ21
Chronology:	2021
DOI:	10.3390/su132112098
ID:	22583428