magistrsko delo
Petra Jerič (Author), Mateja Bodlaj (Mentor), Marko Jakšič (Thesis defence commission member), Barbara Čater (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;oglaševanje;oglas;nakup;odločanje;vedenje potrošnikov;družbena omrežja;etika;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Jerič]
UDC: 659.1
COBISS: 172887811 Link will open in a new window
Views: 18
Downloads: 1
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of social networks in deceptive advertising
Secondary keywords: marketing;advertising;advertisment;purchasing;decision making;consumer behaviour;social networks;ethics;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 63, 7 str.
ID: 22985498