zaključna strokovna naloga visoke poslovne šole
Anja Štucin (Author), Alenka Slavec (Mentor)

Abstract

No abstract data available

Keywords

trženje;oglaševanje;etika;vedenje potrošnikov;psihologija potrošnika;raziskave;študenti;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Štucin]
UDC: 659.1
COBISS: 181989379 Link will open in a new window
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Downloads: 1
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of students' attitudes towards subliminal advertising
Secondary keywords: marketing;advertising;ethics;consumer behaviour;consumer psychology;research;students;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 29, 9 str.
ID: 22994083
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