magistrsko delo
Nataša Vene (Author), Vesna Žabkar (Mentor), Irena Vida (Thesis defence commission member), Tomaž Kolar (Thesis defence commission member)

Abstract

Vpliv pospeševanja prodaje na odločitev o nakupu določene blagovne znamke tekaških copat

Keywords

trženje;pospeševanje prodaje;vedenje potrošnikov;nakup;odločanje;blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Vene]
UDC: 339.138
COBISS: 187620867 Link will open in a new window
Views: 67
Downloads: 26
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of sales promotion on the decision to buy a certain brand of running shoes
Secondary keywords: marketing;sales promotion;consumer behaviour;purchasing;decision making;brands;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 50, 10 str.
ID: 23204574