diplomsko delo
Goran Kovačič (Author), Rok Rupnik (Mentor)

Abstract

Uvedba upravljanja odnosov s strankami na fakulteti

Keywords

sistem za upravljanje odnosov s strankami;CRM v izobraževalni ustanovi;Microsoft Dynamics CRM;Sugar CRM;računalništvo;visokošolski strokovni študij;računalništvo in informatika;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FRI - Faculty of Computer and Information Science
Publisher: [G. Kovačič]
UDC: 659.2:004:378.096(043.2)
COBISS: 9992020 Link will open in a new window
Views: 46
Downloads: 5
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Implementation of customer relationship management on faculty
Secondary abstract: Just as companies, non-profit educational institutions are in the market and have their customers. Their market is not a market from the commercial and business oriented organizations, and their customers are not customers as in the conventional, economic-market sense. Educational institutions are not in the market only to increase sales, but also for better communication with their customers, to increase customer satisfaction, as well as for the achievement of other, non-economic objectives. Among these, non-profit educational institutions, belongs the Faculty of Computer and Information Science, University of Ljubljana, where they decided that they would like to start using a CRM system, a Customer Relationship Management system. With it’s help they want to optimize and standardize specific business processes, integrate new business processes, and they want a better, more unified view of their customers - students, professors, partner universities, industry partners and the media. The main thread of this thesis is therefore the introduction of a Customer Relationship Management system in the Faculty of Computer and Information Science, University of Ljubljana, where the most attention goes to comparing two software solutions, Microsoft Dynamics CRM and Sugar CRM.
Secondary keywords: customer relationship management;CRM in educational institutions;Microsoft Dynamics CRM;Sugar CRM;computer science;computer and information science;diploma;
File type: application/pdf
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za računalništvo in informatiko
Pages: 50 str.
ID: 24168153