diplomsko delo
Goran Kovačič (Avtor), Rok Rupnik (Mentor)

Povzetek

Uvedba upravljanja odnosov s strankami na fakulteti

Ključne besede

sistem za upravljanje odnosov s strankami;CRM v izobraževalni ustanovi;Microsoft Dynamics CRM;Sugar CRM;računalništvo;visokošolski strokovni študij;računalništvo in informatika;diplomske naloge;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UL FRI - Fakulteta za računalništvo in informatiko
Založnik: [G. Kovačič]
UDK: 659.2:004:378.096(043.2)
COBISS: 9992020 Povezava se bo odprla v novem oknu
Št. ogledov: 46
Št. prenosov: 5
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Implementation of customer relationship management on faculty
Sekundarni povzetek: Just as companies, non-profit educational institutions are in the market and have their customers. Their market is not a market from the commercial and business oriented organizations, and their customers are not customers as in the conventional, economic-market sense. Educational institutions are not in the market only to increase sales, but also for better communication with their customers, to increase customer satisfaction, as well as for the achievement of other, non-economic objectives. Among these, non-profit educational institutions, belongs the Faculty of Computer and Information Science, University of Ljubljana, where they decided that they would like to start using a CRM system, a Customer Relationship Management system. With it’s help they want to optimize and standardize specific business processes, integrate new business processes, and they want a better, more unified view of their customers - students, professors, partner universities, industry partners and the media. The main thread of this thesis is therefore the introduction of a Customer Relationship Management system in the Faculty of Computer and Information Science, University of Ljubljana, where the most attention goes to comparing two software solutions, Microsoft Dynamics CRM and Sugar CRM.
Sekundarne ključne besede: customer relationship management;CRM in educational institutions;Microsoft Dynamics CRM;Sugar CRM;computer science;computer and information science;diploma;
Vrsta datoteke: application/pdf
Vrsta dela (COBISS): Diplomsko delo/naloga
Komentar na gradivo: Univ. v Ljubljani, Fak. za računalništvo in informatiko
Strani: 50 str.
ID: 24168153