Marketinško komuniciranje v Turistični agenciji Klas

delo diplomskega projekta

Žiga Titan (Author), Matjaž Iršič (Mentor)

Abstract

Marketinško komuniciranje je za podjetja v današnjem času ključnega pomena. Je pogoj za uspešno poslovanje. Pripomore k prepoznavnosti znamke, izdelkov ali storitev, vodi k povečanju prodaje in s tem tudi k večjemu dobičku. Marketinško komuniciranje je proces s katerim podjetje ciljnim skupinam sporoča, jih nagovarja in posreduje informacije o svoji ponudbi. S pomočjo komuniciranja podjetje gradi tudi svoj imidž in ugled v očeh javnosti. Večina ljudi marketinško komuniciranje nepravilno imenuje in posplošuje kar na oglaševanje, ki pa je le eden od instrumentov marketinškega komuniciranja. Zaradi nasičenosti trga in zaradi konkurence med podjetji je nenehno dobivanje informacij iz vseh strani postalo del našega vsakdana. Navajeni smo že, da nas vsepovsod neprestano obkrožajo oglasi, ne glede na to, kje se nahajamo. Lahko bi rekli, da je prišlo že do točke, da se oglaševanja včasih niti ne zavedamo in mu niti ne namenimo veliko pozornosti, saj smo se ga že tako privadili. V delu diplomskega projekta se poglabljamo in raziskujemo, kaj vse poleg že omenjenega oglaševanja, obsega proces marketinškega komuniciranja. Teoretično znanje, ki ga pridobimo iz proučenega gradiva nato uporabimo za raziskavo marketinškega komuniciranja v Turistični agenciji Klas.

Keywords

komuniciranje;marketinško komuniciranje;komunikacijski načrt;turizem;

Data

Language:	Slovenian
Year of publishing:	2024
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	Ž. Titan
UDC:	659.3
COBISS:	221524995
Views:	0
Downloads:	1
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Marketing communication in Travel agency Klas
Secondary abstract:	Marketing communication is essential for companies nowadays. It is a condition for successful business. It contributes to brand recognition, product awareness, leads to an increase in sales and thus also to greater profits. Marketing communication is the process by which a company communicates to target groups, appeals to them and provides information about its supply. Through communication, the company also builds its image and reputation in the eyes of the public. Most people have a misconception of marketing communication, often referring to it solely as advertising. However, advertising is only one of the instruments of marketing communication. Due to the saturation of the market and the competition among companies, being constantly bombarded with information from all sides has become part of our everyday lives. We are surrounded by advertisements everywhere, regardless of where we are. It has already reached the point where we sometimes do not even notice the advertising or pay much attention to it because we are already so accustomed to it. In this thesis, we delve deeper to investigate what else the marketing communication process includes, beyond the aforementioned advertising. The theoretical knowledge we gain from the studied material, we then apply to marketing communication research in Travel agency Klas.
Secondary keywords:	communication;marketing communication;Travel agency Klas;instruments of marketing communication;communication plan;tourism.;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	1 spletni vir (1 datoteka PDF (II, 33 str.))
ID:	24339873