percepcije potrošnikov
Aleksandra Junkar (Author), Urša Golob (Mentor)

Abstract

Zelene trditve v oglaševanju in zeleno zavajanje

Keywords

Oglaševanje;Okoljska odgovornost;Podjetja;Potrošniki;Zavajajoče oglaševanje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [A. Junkar]
UDC: 659.1(043.2)
COBISS: 32254301 Link will open in a new window
Views: 952
Downloads: 115
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Advertising;Environmental responsibility;Enterprises;Consumers;Deceptive advertising;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 44 str.
ID: 2444527
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