Elan, d. d.
Lea Demšar (Author), Zlatko Jančič (Mentor)

Abstract

Korporativna identiteta in dediščina znamke v očeh potrošnika

Keywords

Korporacije;Celostna podoba podjetja;Blagovne znamke;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [L. Demšar]
UDC: 659.126(043.2)
COBISS: 32326493 Link will open in a new window
Views: 690
Downloads: 126
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Other data

Secondary language: English
Secondary keywords: Corporations;Corporate image;Trademarks;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 69 str.
ID: 2455521