magistrsko delo
Domen Anderle (Author), Monika Kalin Golob (Mentor), Igor Vobič (Co-mentor)

Abstract

V magistrskem delu analiziramo, kako prehod na splet vpliva na jezikovnostilne posebnosti naslovov in kako se tipologija spletnih naslovov razlikuje od tipologije časopisnih naslovov. S primerjalno jezikovnostilno analizo je obravnavanih 469 naslovov medija Večer, ki izhaja tudi na spletu. Analizo dopolnjujeta poglobljena intervjuja z urednikom spletnega Večera in novinarjem. Glavna naloga naslovov na spletu je privabljanje klikov. Veliko analiziranih naslovov zato vsebuje elemente klikolovnosti, manj pa senzacionalizma. Ker je glavna naloga spletnih naslovov pridobivanje klikov, naj ti ne bi vsebovali vseh informacij, a vendarle več kot časopisni naslovi. To se kaže v pogosti uporabi ločil, hkrati pa izginjajo kompleksnejši stilni pojavi. Naslovje na spletu je sestavljeno iz manj enot kot časopisno naslovje. V spletnem Večeru je naslovje večinoma sestavljeno iz velikega naslova in sinopsisa, ki ga v uredništvu imenujejo podnaslov. Nekatera naslovja pa so sestavljena le iz velikega naslova. Naslovje je na spletu vizualno okrepljeno, saj je poleg fotografije veliki naslov edini element prispevka, s katerim je pred klikom seznanjen bralec.

Keywords

stilistika poročevalstva;spletno naslovje;naslov;klikolovnik;spletni časopis Večer;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [D. Anderle]
UDC: 070:004.738.52:81'38(043.2)
COBISS: 207314947 Link will open in a new window
Views: 43
Downloads: 29
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Headlines in online media
Secondary abstract: The master thesis analyses the effect of the transition to the web on the linguistic characteristics of headlines and how the typology of online headlines differs from the typology of newspaper headlines. A comparative language style analysis was carried out on 469 headlines of the media outlet Večer, a newspaper that is also published online. The analysis is complemented by in-depth interviews with Večer’s online editor and a journalist. The main goal of online headlines is to attract clicks. Therefore, a number of the analysed headlines entail clickbait elements, but fewer have the elements of sensationalism. The main goal of online headlines being to attract clicks, the headlines do not include all information, but still more than hardcopy headlines. This is reflected in the frequent use of punctuation marks and the disappearance of more complex stylistic features. Online headlines are comprised of fewer units than hardcopy headlines. Most of the headlines in the online edition of Večer are comprised of a large headline and a synopsis, referred to as subtitle in the newsroom. Some headlines feature only a large headline. Online headlines are supported by visual features: in addition to a photograph, a large headline is the only element of the article visible to the reader before clicking on it.
Secondary keywords: reporting style;online headlines;headline;clickbait;Večer online newspaper;Spletno novinarstvo;Mediji in jezik;Stilistika (jezikoslovje);Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 1 spletni vir (1 datoteka PDF (177 str.))
ID: 24911003