Prenova celostne grafične podobe - "Ahat"

diplomsko delo

Tilen Šarfer Veselič (Author), Matej Koren (Mentor)

Abstract

Diplomsko delo se osredotoča na preoblikovanje celostne grafične podobe trgovine Ahat, ki se ukvarja s prodajo kristalov in nakita. Teoretični del govori o grafičnem oblikovanju, elementih in funkcijah celostne grafične podobe ter analizi tako stare vizualne identitete, kot tudi konkurenčnih vizualnih identitet. V empiričnem delu smo z digitalnimi orodji le-to prenovili z namenom usklajevanja podobe in boljše vizualne prepoznavnosti. Med kreativnim procesom smo navdih in napotke črpali iz naučenega pri teoretičnem delu.

Keywords

celostna grafična podoba;oblikovanje;vizualna identiteta;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2024
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[T. Šarfer Veselič]
UDC:	659.12/.13(043.2)
COBISS:	223412995
Views:	0
Downloads:	25
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Corporate identity renovation - "Ahat"
Secondary abstract:	The diploma thesis focuses on the redesign of the corporate visual identity of the Ahat store, which specialises in selling crystals and jewellery. The theoretical part presents graphic design, elements and functions of the visual corporate identity, and analysis of both the old and the competition's visual identities. In the empirical part, we have used digital tools to redesign the corporate visual identity in order to harmonise it, while improving the visual recognition. During the creative process, we drew inspiration and guidance from what we had learned in the theoretical part.
Secondary keywords:	corporate visual appearance;designing;visual identity;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (X, 46 f.))
ID:	24995644