Javna diplomacija kot dimenzija strategije upravljanja tržne znamke države

magistrsko delo

Andreja Kokalj (Author), Bogomil Ferfila (Mentor), Miro Kline (Co-mentor)

Abstract

tržna znamka države;javna diplomacija;Diplomacija;Identiteta (Psihologija);Trženje;

Language:	Slovenian
Year of publishing:	2013
Source:	Ljubljana
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[A. Kokalj]
UDC:	339.138:321(043)
COBISS:	32213085
Views:	884
Downloads:	198
Average score:	0 (0 votes)
Metadata:

Secondary language:	English
Secondary keywords:	Diplomacy;Identity (Psychology);Marketing;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	84 str.
ID:	2559314