študija primera portala Planet Siol.net
Ana Kenk (Author), Monika Kalin Golob (Mentor)

Abstract

Poročevalska besedila v tradicionalnih medijih razumemo kot končna, nespremenljiva. Splet z vsemi svojimi razsežnostmi omogoča hitre in dolgoročno nevidne spremembe novinarskih prispevkov in njihovih naslovov, ki jih v spletnih medijih pogosto izkoristijo za pridobivanje bralcev, za pridobivanje klikov. V magistrskem delu analiziramo spremembe naslovov na naslovnici portala Siol.net s stališča funkcij naslovov po Korošcu (1998), preučujemo novinarske jezikovne izbire in raziskujemo objektivne stilotvorne dejavnike, ki na te spremembe vplivajo. S primerjalno jezikovnostilno analizo je obravnavanih 466 naslovov, 261 arhivskih in njihovih 205 sprememb na naslovnici. Naslovi na naslovnici imajo večinoma pozivno-pridobivalno funkcijo, so pretežno glagolski, nemalokrat interpunkcijski, daljši kot v časopisih, saj na spletu skoraj ni prostorske omejitve, in pogosto klikolovni. Bralce privabljajo tudi s tehničnim avtomatizmom na koncu naslova, ki jih vabi h kliku zaradi fotografij ali video vsebine v prispevku. Želja po kliku in posledično oglaševalcih je postala najpomembnejši objektivni stilotvorni dejavnik pri oblikovanju naslovov na naslovnici, saj visoka klikanost prispevkov pomeni večje zanimanje oglaševalcev, ti pa v medij prinašajo denar, da ta lahko deluje.

Keywords

spletni naslovi;klikolovniki;stilistika poročevalstva;naslovi na naslovnici;portal Siol.net;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [A. Kenk]
UDC: 070:81'38(043.2)
COBISS: 244180483 Link will open in a new window
Views: 85
Downloads: 11
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Other data

Secondary language: English
Secondary title: Headlines in online media: a case study of the portal Siol.net
Secondary abstract: In traditional media news texts are understood as final, unchangeable. The internet, with all its dimensions, enables quick and on the long-term invisible changes to the titles of journalistic articles, which are often used in online media to attract readers and to obtain clicks. In this master's thesis, we analyze the changes in the titles on the front page of the Siol.net portal from the point of view of the functions of titles according to Korošec (1998), we study the journalistic language choices and investigate the objective stylistic factors that influence these changes. A comparative linguistic-stylistic analysis is conducted on 466 titles, 261 archival and their 205 changes on the front page. Titles on the front page mostly have an exclamatory-acquiring function, are predominantly verb-based, often punctuational, longer than in newspapers, since there are almost no spatial restrictions on the internet, and are often click-baiting. Readers are also attracted by technical automatism at the end of the title, which invites them to click because of the photos or video content in the article. The desire for clicks and, consequently, advertisers has become the most important objective stylistic factor in designing headlines on the front page, as high click-through rates for articles mean greater interest from advertisers, who in turn bring money to the medium so that it can operate.
Secondary keywords: online headlines;clickbaits;reporting styles;headlines on the front page;portal Siol.net;Mediji;Poročanje (novinarstvo);Stilistika (jezikoslovje);Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 1 spletni vir (1 datoteka PDF (132 str.))
ID: 26733392