magistrsko delo
Maja Horvat (Author), Andreja Vezovnik (Mentor), Sinja Čož (Co-mentor)

Abstract

Pandemija covida-19, ki se je konec leta 2019 v zelo kratkem času razvila v globalno zdravstveno krizo, je pomembno vplivala na različne vidike vsakdanjega življenja. Posamezniki so zaradi pandemije bili prisiljeni prilagoditi se novim rutinam, ki so vključevale omejitve gibanja, uporabo zaščitnih sredstev, delo od doma ter ohranjanje socialne distance, kar je preoblikovalo osebno, družbeno in poklicno življenje ljudi. Magistrsko delo preučuje vpliv družbenih medijev na odločitve mladih glede cepljenja proti covidu-19. Pandemija je izpostavila ključno vlogo digitalnih medijev pri širjenju informacij, kar je pogosto vodilo do porasta dezinformacij in teorij zarot. S pomočjo deskriptivne analize, Kruskal-Wallis testa in Spearmanove korelacijske analize, smo izvedli sekundarno analizo podatkov ter preverili štiri zastavljene hipoteze, ki se navezujejo na zaupanje v različne informacijske vire, naklonjenost teorijam zarot ter namero za cepljenje. Ugotovitve kažejo, da mladi, ki zaupajo preverjenim virom informacij (npr. znanost, zdravstvene ustanove ipd.), pogosteje izražajo pozitivno naravnanost do cepljenja. Nasprotno pa zaupanje družbenim omrežjem kot viru informacij povečuje naklonjenost teorijam zarot in zmanjšuje pripravljenost za cepljenje. Pojavi, kot so odmevne komore in infodemija, dodatno otežujejo dostop do verodostojnih informacij. Rezultati raziskave izkazujejo potrebo po usmerjenih komunikacijskih strategijah ter krepitvi digitalne ter zdravstvene pismenosti med mladimi. Prav mlade osebe predstavljajo najaktivnejše uporabnike družbenih medijev, hkrati pa izražajo največjo mero oklevanja glede cepljenja proti covidu-19 in tako predstavljajo posebej ranljivo skupino.

Keywords

družbeni mediji;covid-19;teorije zarot;dezinformacije;mlade osebe;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Horvat]
UDC: 077.5:614.47(043.2)
COBISS: 244970499 Link will open in a new window
Views: 109
Downloads: 23
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Other data

Secondary language: English
Secondary title: The role of social media and its influence on covid-19 vaccination decisions
Secondary abstract: The covid-19 pandemic, which rapidly escalated into a global health crisis at the end of 2019, significantly affected various aspects of everyday life. Individuals were forced to adapt to new routines, including movement restrictions, the use of protective equipment, remote work, and social distancing, reshaping personal, social, and professional spheres. This master’s thesis examines the influence of social media on young people’s decisions regarding covid-19 vaccination. The pandemic highlighted the crucial role of digital media in information dissemination, which often led to an increase in misinformation and conspiracy theories. Using descriptive analysis, the Kruskal-Wallis test and Spearman's correlation test, we conducted a secondary data analysis and examined four proposed hypotheses related to trust in various sources of information, support for conspiracy theories, and the intention to get vaccinated. The findings show that young people who trust verified sources (e.g., science, health institutions) are more likely to have a positive attitude toward vaccination. In contrast, trust in social media as a source of information increases susceptibility to conspiracy theories and reduces the willingness to get vaccinated. Effects such as echo chambers and infodemic further hinder access to reliable information. The results emphasize the need for targeted communication strategies and stronger digital and health literacy among young people. This group, being both the most active users of social media and the most hesitant toward vaccination, represents a particularly vulnerable population.
Secondary keywords: social media;covid-19;conspiracy theories;misinformation;young people;Družbeni mediji;Covid-19;Teorije zarot;Mladina;Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 1 spletni vir (1 datoteka PDF (66 str.))
ID: 26809038