diplomsko delo
Melita Klopčič (Author), Iča Rojšek (Mentor)

Abstract

Uvedba novega živilskega izdelka na slovenski trg

Keywords

Slovenija;živilska industrija;prehrana;novi proizvodi;trg;tržne raziskave;tržna analiza;promocija;strategija trženja;življenjski ciklus;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Klopčič]
UDC: 339.138
COBISS: 13728742 Link will open in a new window
Views: 835
Downloads: 319
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: Slovenia;food industry;nutrition;new products;market;market research;market analysis;promotion;marketing strategy;life cycle;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 41 str., 20 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34209
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